KANSAS CITY, MO--(Marketwire - Nov 17, 2011) - Applebee's and CMT
Artists of the Year have joined the Thank You Movement, an ongoing
initiative to collect millions of thanks for U.S. Veterans and Active Duty
Military all year long.
In a series of vignettes that launched this week, Applebee's and CMT's
national call to volunteerism, CMT One Country, celebrate the five CMT
Artists of the Year -- Jason
Paisley and Taylor
Swift -- and salute the nation's military with messages from the stars.
The Thank You Movement makes it easy for Americans to show their
appreciation for the nation's military via www.thankyoumovement.com and Applebee's Facebook Page,
#thankyouvets on Twitter and YouTube.
The Thank You Movement web site hosts a live rolling counter of ongoing
Thank Yous. Veterans and active duty troops can then go online to see the
heartfelt thanks of the people they serve.
Along with Thank You Movement Ambassador Rodney Atkins, more than 2.6
million people have already expressed their messages of thanks to the men
and women of the military for their commitment, sacrifices and bravery in
protecting America's freedom.
Click here to see their individual messages:
Applebee's Thank You Movement is a natural extension of the company's
efforts to thank veterans and active duty military. For the past three
years nationally, Applebee's has provided more than a million free Thank
You meals to veterans and troops at its more than 1800 U.S. Applebee's
restaurants on Veterans Day, including more than one million this past
Friday, Nov. 11, 2011, bringing the total since the program began in 2009
to more than three million.
CMT will honor Jason Aldean, Kenny Chesney, Lady Antebellum, Brad Paisley
and Taylor Swift as the top artists of the year in the 90-minute special,
CMT ARTISTS OF THE YEAR, premiering Dec. 13 at 9 p.m. ET/PT. Hosted by
actor Rob Lowe, CMT ARTISTS OF THE YEAR will bring the honorees together
with their peers, as well as celebrities from across the entertainment
spectrum for a glamorous evening of star-studded performances from the
country world and beyond, all in celebration of the successes of the past
year. Applebee's is a returning sponsor for the special.
To join the Thank You Movement, visit www.thankyoumovement.com.
Applebee's (www.applebees.com) is the world's largest casual dining chain,
with approximately 2,000 locations in 49 states, 15 countries and one U.S.
territory. Based in Kansas City, Mo., Applebee's takes pride in providing a
welcoming, neighborhood environment where everyone can enjoy the dining
experience. Applebee's Neighborhood Grill & Bar is a DineEquity, Inc.
(NYSE: DIN) brand, and is franchised and operated by Applebee's Services,
Inc. and its affiliates.
About CMT One Country
CMT, a unit of Viacom's MTV Networks (NYSE: VIA) (NYSE: VIA.B), is the
leading television and digital authority on country music and
entertainment, reaching more than 93 million homes in the U.S. CMT ONE
COUNTRY, CMT's national call to volunteerism, was launched in the fall of
2005 to promote civic participation and inspire CMT viewers to take action
and bring about important change in their communities. CMT ONE COUNTRY
partners include Feeding America (formerly America's Second Harvest), Boys
& Girls Clubs of America, Habitat for Humanity, Hands On Network and the
USO (United Service Organizations) and Children's Miracle Network. For more
information, visit CMTONECOUNTRY.com which aims to offer tools to help
anyone start making a difference immediately.